When a new user visits the app, the first few steps are very critical. The first impression of the app will determine whether they’d continue browsing or simply leave. Engaging the users to the app more is the second most critical one. We should keep them interested in digging into the app more without making it too difficult for them to navigate.

A mix of UI/UX makes the perfect solution to making an app easy to use for a certain target market. Comfort is something most users prioritize, hence the invention of booming apps and devices catered to making your life easier. Users should be able to browse through the app without any obstructions. This could also result in the simplicity of a product which will most likely tell if the app will succeed or not.