According to the State of Inbound report, content creation is a top priority for 53% of marketers. Moreover, on average, content marketing accounts for 29% of B2B marketing budgets.

Great content is an important asset. If you’re one of those businesses that doesn’t see much traction despite having a huge follower base, it’s time to use content marketing to your advantage. Quality content can help your business gain traction on social media.

Creating great content is a cost-effective way to bring in new leads. More than 81% of marketers found that they experienced increased traffic by investing as little as 6 hours per week in their social media content. Content that provides value for your customer base will help increase brand loyalty by strengthening the relationships you have with customers.

SEO: Users trust search engines and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. 

The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers.

SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.

Copywriting: Copywriting for your website is more than just words strung together to show people what your business is about. 

Good copywriting should reflect the values that your business holds close, while creating a lasting impact on the viewers, eventually driving them to engage in the action you want them to.

Every page you create and every paragraph you write is an investment in your company that costs so little time, money, and data storage that it’s practically free. You just need to make sure your text is accurate, readable, and designed to help you achieve your online goals.

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