“Videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip!” ~ Liraz Margalit Ph.D.
Video is a more passive experience than reading text, it’s much easier for the audience to become immersed in what you’re conveying to them. This results in not only more information being conveyed but an emotional quality that’s near impossible to match in the written word.
Google is designed to get the most relevant information to the user, the more informative Google deems the information or content, the more likely it is going to put it further up the user’s search results. Also, Google’s own YouTube – the second largest search engine globally and since this acquisition, Google algorithms heavily favor video content over text-based.
90% of web consumers say that a video helps them make a decision to buy a business’ product or service. 65% of executives who watch work-related videos visit the business’ website afterward. 64% of people who visit a business’ website are likely to buy their product after watching a video.