One of the best reasons for your small business to be marketing through social media is that your customers are spending time on social media channels. Typically, users are not on these channels with the expectation that they are going to be marketed to. But this does not mean that social media users aren’t following and interacting with their favorite brands.
Social media content allows you to not only show a little bit of your brand personality but also presents an effective outlet for demonstrating your industry expertise and knowledge. This is one of the best ways to set yourself apart from the competition and bring in more relevant online traffic.
Facebook Marketing: More than 2.8 billion people use the platform every single month. That’s a lot of potential eyeballs on your business. In fact, two-thirds of Facebook users report visiting a local business Facebook Page at least once a week. This digital marketplace is downright bustling if it’s not too bold of us to say.
LinkedIn Marketing: Well, this may surprise you, but LinkedIn has become an effective tool for generating B2B leads that many businesses haven’t explored. 93% of B2B marketers feel that LinkedIn is the best place to win leads. And 64% of corporate website visits originate on LinkedIn.
Instagram Marketing: Since its launch in 2010, Instagram has taken the world by storm. Instagram sees over one billion active monthly users and 500 million daily Instagram Stories. Instagram is the second most accessed network behind Facebook. Users browse for an average of 53 minutes per day. There are at least 25 million business profiles on Instagram. 90% of Instagram users follow at least one business, and 83% of users say Instagram has helped them discover new products and services.
Twitter Marketing: Twitter is a powerful social networking tool and search engine in which one can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses one cares about. Twitter makes it easy to distribute content. And, there are over 326 million average monthly Twitter users globally for you to share that content with.
Media Campaign: A media campaign is a series of coordinated activities aimed at achieving a specific goal over a set period of time, with outcomes that can be tracked and measured.
It can be limited to a single network, or take place across multiple social media platforms.
Media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness, or sales. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability.