The human brain really loves pictures. After hearing information, people will only remember 10% of it three days later. If that information is paired with a good image, however, that number jumps to 65%.
In addition, images are very easy on the eyes and break up text content. Photos, videos, and infographics are a very important element in keeping visitors invested and coming back. Great photography on your website also shows visitors who you are and what you are about without them ever having to read a word.
Nice professional pictures help to make your online content more appealing which gives your company’s content an edge over your competitors. Pictures are also great for another huge medium: Social Media. Posts that include a picture per every 100 words are shared twice as much as those that are lacking good pictures. Pictures will just bring a lot more people to your website, so you have to have them.
The more you use a photographer or take photos yourself, the more you will start to create your own picture brand. The style of photos that you want to use for your business will start to line up with time. By establishing a consistent theme, viewers can associate that style with you and your business. One of the great things about creating a personal brand of photos is that a photographer can do most, if not all of the work. All you would have to do is share your vision with him or her.