A media campaign is a series of coordinated activities aimed at achieving a specific goal over a set period of time, with outcomes that can be tracked and measured.

It can be limited to a single network, or take place across multiple social media platforms.

Media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Campaigns differ from everyday social media efforts because of their increased focus, targeting and measurability.

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